An element that provides the context or reason lying behind the architecture of an enterprise.
An important capability of an architecture, for it to be able to trace the reasons for the inclusion of functions, services, processes etc. These reasons are obtained from “the context”, and they could be said to be motivating factors. Matching, or aligning motivational factors with systems is also crucial to governing the architecture.
The ArchiMate Motivation elements enable the modeling of stakeholders, drivers for change, business goals, principles and requirements: